Where have the Heroes Gone? Orrin Woodward - 8/22/06 The following article discusses the differences between a heroic vs. anti-heroic way of life. I will take you on a journey through the "thought life" of the last 250 years of American history to illustrate how our worldview turned from the heroic view of life to an anti-heroic view. I believe the importance of our free enterprise system, which has its basis in Judeo-Christian principles, is taken for granted today. Many people, in fact, wish to see the socialist and humanistic worldview replace the historic American worldviews. This article identifies the causes of our modern day dilemma and points a way back to our heroic homeland. Click here for the rest of the article...
	Leading the Consumer Rebellion Orrin Woodward and Chris Brady - 6/10/05 We wrote the book, Leading the Consumer Rebellion, because we needed a way to capture the rationale behind our business and be able to explain it to others. The Internet is such a huge trend that experts aren't even calling it a trend anymore. They are saying that the Internet is the dawn of a new age, specifically, the Information Age. Distribution is the area where many of the biggest fortunes were made in the past four or five decades. And finally, franchising as a business principle has not been surpassed. The combination of these three business trends comprises the content of the book. Click here for the rest of the article...
	Success is a Process Orrin Woodward - 6/18/04 My son Jordan just finished his second year of wrestling. As I watched him struggle to learn the sport, I couldn't help but see the analogies to our Team business. When a person is learning something new it is important for them to maintain two contrasting thoughts at the same time. Click here for the rest of the article...